Two costed flagship reference programs, the full offerings stack, six customer segments, and the value-chain intervention map.
IVD Companion Diagnostics ($5M / 18 mo) and Phase 4 PV ($2.5M/yr).
LabOS as flagship plus five differentiated USPs.
Six buyer personas with distinct pains and segment-specific value.
Where we intervene across target ID, hit discovery, lead optimization.