Section 14

Go-to-Market Strategy

1

Phase 1 — Land with Anchor Customers (Months 0–18)

Target 3 anchor customers: 1 Indian generic pharma (drug repurposing), 1 hospital research arm (biomarker discovery), 1 biotech startup (Discovery Sprint). Co-develop OmicsCloud with them. Use Hyderabad connections (Apollo, Genome Valley ecosystem). BIRAC grant application for non-dilutive capital. Publish 2–3 high-impact papers using India cohort data to establish scientific credibility.

2

Phase 2 — Scale the Platform (Months 18–36)

OmicsCloud goes to general availability. LabOS integrations with Syngene and Aragen live. 20–30 customers across three tiers. First international customer (Singapore or Japan). Series A raise. India Biomarker Atlas first licensing deal with MNC pharma. First co-development agreement signed.

3

Phase 3 — APAC Expansion (Months 36–60)

Open Singapore entity as the APAC hub. FAL Pods deployed (Phase 2 lab strategy). Series B raise anchored by APAC strategic investors (Temasek, GIC). Government MoU for India rare disease national program. See companion page → Singapore BioHelix Node for the wet-lab operations hub, MiRXES partnership thesis, and India↔Singapore corridor architecture.